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What are the 4 C's Of Personal Branding by shiny unsal

Charisma and Influence: Personal Branding as Your Unique Mind and Heart ❤ Combo Signature

Sep 12, 2023

Hello my fabulous Shiny Minds! 😘 

This week our topic is your personal branding!

I love this topic, because, before I started my own business I worked in the advertising and marketing world for a decade. And I've done some major marketing and branding for Fortune 500 Brands like Coca Cola, Gillette, Kotex, Avon, Audi, and BP, etc.. And gosh, I even received awards for some of my creative marketing campaigns!

Then I created my own branding for my "Neuro-Shine Technology™" after I named myself "Shiny" in 2015, with my new "Shiny Mind" since I had a ton of "Neuro-Shine Moments™". And I also helped hundreds of people with their personal branding, including a dear IG Influencer friend... So you can tell that I know a thing or two when it comes to marketing and branding ;)

And I can tell that there is a direct correlation between understanding human psychology and human marketing. There is also a direct correlation between how you think, how you communicate who you are, how you show up in the world and how you create your personal branding.

In today's fast-paced digital age, personal branding has become a key component of professional success. Your personal brand is the unique combination of your skills, experiences, and personality that sets you apart in your industry. It's how you present yourself to the world, and it plays a significant role in your ability to influence others.

In this blog post, we'll explore the power of charisma and influence in the context of personal branding, and we'll delve into 4 C's of personal branding that'll help you craft your own unique brand signature.

If you're ready let's go!


The first C is about your brand's promise. 

  • What are you promising to the world? 
  • What is the contribution that you are going to make in people's lives? 
  • What kind of product and service it is that you're going to offer?
  • What is the end result, the end benefit, the end contribution to everyone that you're going to create? 

Your personal brand needs to convey that message and give and clarify your brand's promise as your contribution. 


If you don't have credibility, you don't have a brand period. You need to understand the concept of ETR, it's called “Earning The Right”.

Therefore, we earn the right, which means you have credibility, authority. People can come and get your advice. and pay you for whatever it is that you are offering,

Your credibility might need some other credible sources to partner up with you.

For example,

  • The schools that you went, they can be a form of credibility.
  • Certifications you received, they can be a source of credibility. 
  • Your customers, testimonials, clients view about you, they are an amazing source of credibility. 

Maybe you are going to get approval from some certain organizations like I work with ICF, International Coaching Federation to offer my coaching certification to the world. And when I partner up with them, when I get their stamp on my certification program, then there is credibility, non-negotiable. When you look at your personal branding, you also need to look at your own industry. 

  • Who are or what are or which institutions are great sources of credibility, and why?
  • Who could be my testimonials so that they can back me up and lift me up with my authority? 
  • What kind of other ways of credibility I can collect.?

That's a big part of your Personal branding. 


Well now we're going to talk about the elements of your personal branding assuming that you have chosen your specific font, color, look and feel. If you have a logo that needs to be clear, consistent all the time. 

When I worked at big multinational agencies, we created the brand manuals that were almost like the bibles of the brand. This is the logo. This is the color. This is how we can use it and we cannot use it this way. It's all clear. What to do, what not to do, and that's almost like a bible for your brand. 

If you haven't created such things yet. I encourage you to take a look and choose your brand identity. It's called brand identity and it has to be consistent everywhere.

I love purple, right? So, my brand color is purple so when you go to my website you're going to see a lot of purple and you're going to see a lot of shine elements because I am the creator of Neuro-Shine Technology™. So, there will be some elements of “Shine”, “Neuro Shine” and “Shiny Minds”. It is also going to be in the language that I use, obviously “Shiny Minds Show”. I named my stuff Shiny as part of my new personal brand and I could create it with my technology as Neuro-Shine Technology™

So that's the type of consistency, I'm talking about that. You need to have it as part of your personal branding.


Now we're going to talk about charisma because if you don't have charisma you don't have influence. If you don't have influence, you don't have customers. If you don’t have customers, you don't have a business. 

So you need to have some sort of charisma so that you can influence your customers, your clients, you can have your services, you can make your difference. And most importantly, you can keep your brand promise. 

Personal branding is a dynamic process that requires dedication and understanding. By mastering the 4 C's—Contribution, Credibility, Consistency, and Charisma—you can craft a personal brand that leaves a lasting impact.

Join us on the Shiny Mind show to explore more about personal branding and unlock your full potential in the digital age.

Made with love ❤️ for a better world, with more #love ❤️ and #ShinyMinds.

by Shiny Burcu Unsal


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