Think, Communicate And Lead Even More Effectively

Become An ICF

Certified Coach

With Neuro-Shine Technology


Think, Communicate And Lead Even More Effectively

Become An ICF

Certified Coach

With Neuro-Shine Technology



Learn the Magic Formula to Create any Change in Your Life with NLP & Neuro-Shine Technology™ 

Shiny Unsal Harvard Business School, UCLA Extension, NLP, ICF MCC, Forbes Coaching Council, CCE Logo

Maximize Your True Potential And Make Your Difference In The World


Hi, I'm Shiny Unsal

I'm on a mission to help you



Shiny Unsal Showing Brain Hemisphere Prop

I help successful people master their mindset and communicate their heart so that they can become even more successful, find even deeper meaning and joy in their relationships, personal and professional lives.

For that purpose, I created my global award winning transformational program: Neuro-Shine Technology™. It's a powerful blend of NLP, Neuroscience, Heart-science and Metaphysics for you to combine the power of your mind with the wisdom of your heart, as one: Your TRUTH.

And with the magic of my Neuro-Shine Technology™, I'm excited to help you become more, achieve more; just like I helped thousands of others.

You understand that the way you think, communicate and lead others determines the quality of your life and your relationships in life.


You've achieved great results and consider yourself successful. And you know deep inside your heart that there is more potential. And it's time. It's time for you to explore what else is possible for you, how much more success, meaning and joy you can create for yourself and others; and how many more lives you can touch and make your own difference in the world. It's time for you to step up! Then you are in the right place. 

Shiny takes personal pride in transforming her own mother from “a miserable widow/retired teacher,” into an inspiring Neuro-Shine Technology enthusiast and trainer who actively gives seminars in her hometown in Turkey—after the age of 60! She's also proud to have graduated hundreds of international professionals from the Leadership Communication Strategies course she teaches at UCLAx.

Shiny received degrees from METU (Turkey’s MIT), UCLA, Harvard Business School and the University of Metaphysics. In her corporate world, she managed Fortune 500 brands like Audi, BP, Kotex, Avon for a decade, prior to owning her mission to create Shiny Minds.

Here Is How I Can Help You Become More And Achieve More With My Neuro-Shine Technology™

Master Your Mindset, Communication, Coaching & Leadership Skills

Success begins in your thinking. The level of meaning and joy you experience in your life all happens in your thinking. So I invite you to STUDY THE WAY YOU THINK, your psychology, beliefs, values, expectations and how you show up in your relationships with my Neuro-Shine Technology™. Neuro-Shine Technology™ is a powerful communication model that studies the deep root causes of our thoughts, beliefs, values, expectations, language and behaviors by combining the power of the mind with the wisdom of the heart, as ONE. It's the art & science and the logic & magic of BE'ing. Because as you explore and learn more about yourself and improve your communication and leadership skills, you can BECOME who you're truly meant to be.

What Is Neuro-Shine Technology™?

Neuro-Shine Technology™ is the technology for truth. The truth that we all want to be safe, seen, heard and appreciated.
It's a powerful system of success that helps individuals think and communicate truthfully and effectively as a great human.
Logo of Neuro-Shine. Technology by Shiny Unsal

10 Disciplines Of

Neuro-Shine Technology™

1. Neuro-Linguistic Programming
2. Neuroscience
3. Metaphysics
4. Quantum Physics
5. Cosmology
6. Positive Psychology
7. Heart Science
8. Emotional Intelligence
9. Leadership Communication Strategies
10. Advanced Coaching Skills

Neuro-Shine Technology™ aims to revolutionize the way we think about thinking and learning through integrating science and spirituality, brain and heart, mind and matter, logic and magic with love and oneness.

The ultimate mission of Neuro-Shine Technology™ is to show people how to live in a beautiful state of BE'ing consistently and make authentic and strategic decisions in every aspect of life, communicate effectively and from the heart, create and innovate purposeful businesses and most importantly build and lead deeper and even more meaningful relationships with self and others from that beautiful place of truth, where the power of the mind hugs the truth in the heart...

What Did The World's Best Say About Me

Tony Robbins and Shiny Unsal, at Business Mastery in London

Tony Robbins

"She is a high energy, go-getter, success meets fulfillment personality. She knows how to create change, including her own. She even changed her name to "Shiny" when she recreated her new life with her new mindset and her new identity! What does it tell you? She is a great example of being amazing, and I know she's gonna kick ass in business!"
(When attending Business Mastery in London/2016)
Brendon Burchard. and Shiny Unsal  at WGST, Santa Clara

Brendon Burchard

"Shiny, I love your energy! I love what you do! Shiny is the happiest person I know! With her high energy and her star stickers she puts on people's faces, she always bring the joy! She also knows how to ask the right questions and take actions. I believe in her.
(When attending WGST and speaking on his stage, Santa Clara/2016)
Shiny Unsal assisting Richard Bandler  NLP Practitioner Training Orlando 2015

Richard Bandler

"Shiny is a unique person with a unique creative style. She has taken her life  and her wisdom and laid out something you haven't seen before! I totally recommend her as one of my world-class Licensed Trainers for you to learn NLP from."
(When assisting him in delivering his own NLP Prac-NLP Master Practitioner Trainer Trainings in Orlando/2015)
Shiny Unsal interview with Randi Zuckerberg, New York

Randi Zuckerberg


"Shiny, I love your energy! I love your name: Shiny! Give me one of your stars and lets pose with your book! I know how hard it is to write a book and I see that you have done an amazing job! I am so proud of you, our world needs a powerful female thought leader just like you! I look forward to inspiring the world on the same stage with you!"

(When interviewing her, New York/2017)

My FORBES Interview About Neuro-Shine Technology™


Maximize Your Potential with Neuro-Shine Master Coaching™

If you're passionate, committed and driven to become your best and also value working with one of the only 530 ICF Master Certified Coaches (MCC)™ in US, we might be a good match!

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Inspiring, Infectious and High Energy Neuro-Shine Speaking™

I am known for my "high positive energy" and "shiny & happy style" speaking. Since 2012, I shared the same stage with top CEO's and successful entrepreneurs like Les Brown, Gary Vee, Grant Cardone.

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Enhance Your Leadership Skills with Me at UCLA Extension

As a top-rated Leadership Communication Strategies Instructor at UCLA Extension, since 2012, I've had the honor of supporting hundreds of leaders, entrepreneurs and top executives.

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Organizational Transformation with Neuro-Shine Workshops™

Achieving and maintaining organizational success begins in effective and contextual thinking. And I helped many organizations realign their thinking with my Neuro-Shine Technology™.  

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What My Students Say About

My Neuro-Shine Technology™ Training


What Is Neuro-Shine Technology™’s Formula For Change?


Change is equal to awareness times willingness


Every change begins in the mind, by becoming aware of what needs to change. And that’s achieved by experiencing more Neuro-Shine Moments™ (A-ha moments) , which ultimately increases our awareness. The second step to achieve any change is to be willing to do whatever it takes to create the result we want to create.

And the reason there is a “multiplier” in the formula is because without one or the other there will be no change. Zero awareness multiplied by any willingness will always equal zero. Or zero willingness multiplied by any level of awareness will again equal zero. So we need to have both to create the change that we want: Both knowing and doing what we want.

What Is A Neuro-Shine Moment™?

Neuro-Shine Moment™ represents a moment of enlightenment, when we are able to combine the power of our mind with the wisdom of our heart.

Neuro-Shine Moment™ is the real, tangible, measurable electrical brain activity that comes about at the peak moments of our neurons firing and wiring together. We know these as our “A-HA” moments. In the language of Neuro-Shine Technology™, an A-HA moment is a neuron-shining moment, where the power of the mind hugs the truth in the heart.

What Is A Shiny Mind™?

It is this very act of mind & heart integration, which electrifies our neurons in a truly enlightening way, creating a “SHINY MIND™” for us.

As opposed to a mind that’s dark, confused and fearful of the unknown, a Shiny Mind™ digs deep and taps into the light within, expands contextual thinking, busts assumptions, questions behaviors, upgrades language, improves effectiveness, accepts the unknown, welcomes and even hugs the fear and follows the path to the only real success. Not a memorized, unquestioned, conventional success that’s taught to us by others; a Shiny Mind™ is a cosmically conscious, profoundly powerful, unshakably optimist, glorious and miraculous mind that helps us achieve the highest levels of personal and professional success, enlightened and designed by our very own truth.

SHINY MIND. Academy of Neuro-Shine Technology Purple Brain

The Purpose Of Neuro-Shine Technology™

The purpose of Neuro-Shine Technology™ is to create Shiny Minds™ and elevate the consciousness of our humanity to a transformational level of enlightenment by teaching us how to combine the power of our mind with the wisdom of our heart so that we can tap into our own truth and reinvent success, freedom and joy based on who we truly are.

Shiny Minds Blog

Keep your mind and heart shining with my weekly YouTube videos on my Shiny Minds Show!

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what is neuro shine technology
Worlds Only ICF Approved &. Richard Bandler Double Certification Training
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References of Shiny Unsal, BMW CocaCola, THY, IBM, Disney, TESLA, AMEX, WarnerBros, Verizon, Ebay, Avon