You have the power to
Be, to Live and to Believe
anything you want. 
Be-Live in YOU!
Let Your Power #Shine Out!

- Shiny Unsal


Shiny is a high energy, go-getter, success meets fulfillment personality."



Shiny is the happiest person I know! She also knows how to ask the right questions and take actions. I believe in her."



She has taken her life and wisdom and laid out something you haven't seen before! I recommend her as one of my world-class Licensed Trainers."


I am so proud of you, our world needs a powerful female thought leader just like you!"


Shiny Unsal

Global Award-Winning NLP, Mindset & Coach Trainer / International Author / Motivational Speaker / Leadership Professor at UCLA Extension

With an educational background from Harvard Business School, UCLA, University of Metaphysics, METU (MIT of Turkey) and 19 years in communication, coaching & training, Shiny Burcu Unsal, is the Founder of Academy of Neuro-Shine Technology™, the Author of You Are A Star! Shine! and multiple award-winning NLP, Mindset & Coach Trainer.

She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins, Robert Kiyosaki, Brendon Burchard, Dr. Joe Dispenza and many other world leaders.

Prior to owning her mission to make minds and hearts shine, she managed hundreds of people as an executive and worked at multinational advertising agencies like Ogilvy and McCann Erickson where she made Fortune 500 brands like Coca Cola, Avon & BP shine!

She's an ICF Accredited Coach Trainer, Licensed NLP Trainer, Official Member of Forbes Coaches Council, a top-rated Professor teaching Leadership Communication Strategies & Emotional Intelligence at UCLA Extension touching thousands of lives.

Her work's been featured on CBS, ForbesHuffington PostHay House Radio and she shared the stage with big world changers such as Les Brown, Jay Abraham and Gary Vee. In 2015, she named herself “Shiny” to own her mission to enlighten and empower people and to help create a shinier, happier world!

My Story and My WHY...

After several years of success, progress and great achievements in the advertising world, my whole life stopped for a moment in 2006. I was on my way home from Los Angeles to my family and I was so excited to finally see my parents again. My always loving and supporting mom, and my very ambitious and one-of-a-kind dad were both ready with open arms to welcome me back home.

Unfortunately, that warm welcome never happened. The hug I was expecting from my dad never happened. The affection from his eyes, showing me how proud he was, never happened. The love I felt for him, the new person I have become, I never got to share with him. That day, he disappeared from this planet Earth forever...

My dad died unexpectedly, of a heart attack. No signs in the universe had told me or warned me this was coming... (I know now it was actually a "dark mind" attack as a result of becoming the victim of his negative thinking and the loud inner voice of perceived unworthiness) I didn't have the chance to re-establish our meaningful father-daughter relationship before he passed away. I didn't get to have the feeling of completion, or to re-experience the love or the joy between us. He was my hero, my inspiration, the source of who I was, and he was gone! And so I was lost...

I remember, when I was a little girl, how I would sit on his lap, and he would tell me how I was going to become a very well-educated, confident, successful and powerful woman. Little did I know that those early childhood moments were some of my best memories with him. Later I found out that those were also my earliest, strongest beliefs about my identity, my purpose and my dreams about life which my father programmed deep into my mind. These memories and strong positive beliefs he had installed in me were the reasons why I couldn't connect with the negative thoughts overtook him later in life. I just couldn't accept all that darkness coming from him, who was also the source of my strength, my courage and my wisdom. I was so confused! I loved him but I was also so excited to live my life! So I chose to fight against him and stand for my own freedom, not realizing that the darkness in him was so strong that it would take him away from me... 

After my dad passed away, I couldn’t believe how suddenly such a loving heart could stop beating, because of nothing. Because of nothing! Really? How about the fact that he turned into such a critical, angry and miserable man from being my childhood hero? What was that all about??? There had to be a reason! There had to be a solid and valid reason and a logical explanation to all this! And I was determined to find that explanation! So I began searching... 

Only to realize that this whole time my fight was not against him; it was against the darkness in him... 

So I picked a different fight and named myself "Shiny" to officially declare my new identity, my purpose and my forever mission on this planet, to go all in to BE, to LIVE and to BELIEVE exactly the opposite of that life sucker darkness: the shininess ! The undeniable power of our minds and the cosmic wisdom of our hearts, when they're happily coherent together and IN LOVE with each other, as ONE... So here I am, on my life's mission to make your mind and your heart beat as ONE and help you become a forever SHINY ONE!


The Timeline

  • 2019: Be-Live in U became Academy of Neuro-Shine Technology™
  • 2018: Global Woman Entrepreneur of the Year Award
  • 2017: 40 Under 40 Most Influential Turkish American Award
  • 2016: Creator of Neuro-Shine Technology
  • 2016: Official Member of the Forbes Coaches Council
  • 2016: Author of YOU ARE A STAR! SHINE!
  • 2015: Became an American citizen and changed my legal name to "Shiny"
  • 2015: Made my first "6 figures"
  • 2014: CCE Accreditation from ICF (International Coach Federation)
  • 2014: Lead Instructor and Course Author of of Managing Yourself and Others with Emotional Intelligence at UCLA Extension
  • 2013: Master’s degree in Metaphysical Psychology from the University of Metaphysics
  • 2012: Lead Instructor of Leadership Communication Strategies at UCLA Extension
  • 2011: Licensed Trainer of Neuro Linguistic Programming from Dr. Richard Bandler
  • 2011: Created Be-Live in U on 1/1/2011
  • 2011: Second Bachelor’s degree in Metaphysics from University of Metaphysics
  • 2010: Moved back to Los Angeles for soul searching
  • 2009: Executive Leadership Training from Harvard Business School
  • 2006: Moved back to Turkey and same night my father passed away and the deep journey within began...
  • 2005: Award in General Business Studies Certification with Concentration in Marketing at UCLA Extension
  • 2004: Came to US as an Au-Pair
  • 2000 - 2010: Marketing and Advertising career at McCann Erickson, Saatchi & Saatchi, Ogilvy & Mather and Chief Marketing Officer at Detur International
  • 2000: Graduated METU (MIT of Turkey in Ankarawith BS in International Relations and moved to Istanbul for career
  • 1979-1995: A little girl with big dreams in Anamur (Mediterranean Turkey)

My Teachers And Inspirations

Click To Read About Their Influence On Me and my Work

Fun Facts About Me!


  • I can make a split with my legs! ;)
  • I have big love and passion for stages and microphone since the age of 4!
  • I had a baby goat named "fancy" when I was 6 :)

  • My nickname was “Pollyanna” in high school

  • I was an awarded poet when I was 14!

  • I had my own radio show at the age of 17!

  • I play guitar and am a pretty good singer ;)
  • I have 1 bronze in running and 2 gold medals in basketball
  • I was in the step-dance team in college
  • I traveled more than 21 countries
  • My uncle left home on a donkey when he was 12 and graduated from MIT 
  • And yes, I love taking selfies ;)

Tony Robbins

I experienced the legend's UPW (Unleash the Power Within) in 2011 in Florida. It was my first year, back in United States and in the world of personal development. I was totally unleashed after UPW :) I bought every single CD, DVD, Audio program he's ever created and I studied them for years. And when I went to BM (Business Mastery) in London in 2016, our connection was intergalactic! I had one of the most unforgettable experiences of my entire life with Tony Robbins! He endorsed me in front of 1,200 people and changed me once again. I AM blessed on cloud #9.